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~subject:"Brand image"
~type_genre:"Sammelwerk"
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Brand image
Consumer behaviour
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ECONIS (ZBW)
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10012004694
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3
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
4
Consumer perception of brand and product gender : an empirical investigation of the effects on consumer response and behavior
Tilburg, Miriam van
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2013
Persistent link: https://www.econbiz.de/10011531351
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5
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
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2017
Persistent link: https://www.econbiz.de/10011778285
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6
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
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7
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
8
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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9
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
10
Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano
(
contributor
);
Grappi, Silvia
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009713583
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