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~person:"Bang, Nguyen"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
24
Konsumentenverhalten
24
Brand management
16
Markenführung
16
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Beziehungsmarketing
9
Relationship marketing
9
Customer satisfaction
6
Kundenzufriedenheit
6
Einzelhandel
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Retail trade
4
Brand loyalty
3
Brand reputation
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Place marketing
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24
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Bang, Nguyen
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
52
Dwivedi, Yogesh Kumar
49
Paul, Justin
49
Loureiro, Sandra Maria Correia
45
Thaichon, Park
39
Hollebeek, Linda D.
38
Kim, Jungkeun
37
Belk, Russell W.
36
Phau, Ian
36
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Balaji, M. S.
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Rahman, Zillur
26
Ahn, Jiseon
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Martínez-López, Francisco J.
25
Vrontis, Demetris
25
Dhir, Amandeep
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
So, Kevin Kam Fung
24
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Journal of business research : JBR
3
Asia-Pacific journal of business administration
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
The marketing review
2
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
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24
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1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
3
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
6
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
9
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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