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Consumer behaviour
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Management et spiritualité : recherche
Duyck, Jean-Yves
(
ed.
);
Moal-Ulvoas, Gaëlle
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011779942
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Marketing et pauvreté : être pauvre dans la société de consommation
Delacroix, Éva
(
ed.
);
Gorge, Hélène
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011779944
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3
Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
Badot, Olivier
;
Brée, Joël
;
Filser, Marc
-
2015
Persistent link: https://www.econbiz.de/10010502813
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4
Présentation et applications des mesures implicités de restitution mémorielle en marketing
Trendel, Olivier
;
Warlop, Luk
-
2005
Persistent link: https://www.econbiz.de/10003406096
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5
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
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6
La publicité est-elle toujours l'arme absolue? : Plaidoyer pour une communication efficace
Hébert, Michel
-
1997
Persistent link: https://www.econbiz.de/10004362663
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7
Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
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