Figuié, M.; Mayer, J. - Unité Mixte de Recherche Marchés, Organisations, … - 2010
We use the "symbolic contagion" concept (Rozin and Nemeroff, 1994) and its adaptation to the food modernization framework by Fischler (1994) to analyse the interactions between quality signs and points of sales -street vending, formal and informal open-air market and supermarket- in consumers...