Search Results - subject:"Consumer brand equity"

Country-of-origin image and consumer brand evaluation : a meta-analytic review

Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124

Persistent link: https://www.econbiz.de/10014485721

Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand

Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712

Persistent link: https://www.econbiz.de/10014315438

Crafting lasting bonds : unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market

Zheng, Supeng; Lin, Haifen; Shahzad, Mohsin; Kong, Lingwen - In: The journal of brand management : an international journal 32 (2025) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10015192499

Brand innovativeness and brand equity : the mediating role of brand attitude and the moderating role of perceived brand ethicality

Yang, Mengxi; Wang, Mengyang - 2024

Persistent link: https://www.econbiz.de/10015166467

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Yang, Mengxi; Wang, Mengyang - In: Journal of Product & Brand Management 33 (2024) 7, pp. 888-901

Purpose This study aims to examine the relationship between brand innovativeness, brand attitude and brand equity within the service industry. Despite the prior literature’s acknowledgement of the importance of brand innovativeness, the previous studies on its impact on brand equity have...

Persistent link: https://www.econbiz.de/10015352164

The impact of brand value co-creation on perceived CSR authenticity and brand equity

Muniz, Fernanda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1338-1354

Persistent link: https://www.econbiz.de/10014485570

Developing and testing a typology of brand benefit differentiation

Hem, Alexander Farestvedt; Supphellen, Magne - In: The journal of product & brand management 31 (2022) 2, pp. 238-251

Persistent link: https://www.econbiz.de/10013164314

Luxury brand dilution : investigating the impact of renting by Millennials on brand equity

Vogel, Areti T.; Chatvijit Cook, Sasikarn; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 473-482

Persistent link: https://www.econbiz.de/10012060150

Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy

Srivastava, R. K. - In: International journal of export marketing 2 (2018) 1, pp. 63-86

Persistent link: https://www.econbiz.de/10011961390

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Veloutsou, Cleopatra; Guzmán, Francisco - In: Journal of Product & Brand Management 26 (2017) 1, pp. 2-12

Purpose By outlining the evolution of brand management research over the past 25 years, as reported in the Journal of Product and Brand Management ( JPBM ), this paper aims to analyze the changes in the way branding has been approached in research, highlight the current challenges the discipline...

Persistent link: https://www.econbiz.de/10014896705