Dellaert, B.G.C.; Arentze, T.A.; Timmermans, H.J.P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
hypotheses.
Free Keywords
retailing, consumer decision-making, mental representations, context effects,
shopping trip … shopping
purpose, and find support for the proposed structure and hypotheses.
Key words: Retailing, Consumer Decision-making … generated and required benefits. Previous research
on consumer decision-making rules has illustrated that under conditions of …