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Search: subject:"Consumer discourse"
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Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
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2
Constructing luxury brands: exploring the role of
consumer
discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European Journal of Marketing
47
(
2013
)
3/4
,
pp. 375-400
discourses in the market (Thompson and Haytko).
Consumer
discourse
is generated through in‐depth, semi‐structured interviews …
Persistent link: https://www.econbiz.de/10014722895
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