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Search: subject:"Consumer escapism"
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Brave new World of Warcraft: a conceptual framework for active escapism
Kuo, Andrew
;
Lutz, Richard J.
;
Hiler, Jacob L.
- In:
Journal of Consumer Marketing
33
(
2016
)
7
,
pp. 498-506
construct, providing a foundation for future research. Managerial implications for
consumer
escapism
(e.g. branded in …
Persistent link: https://www.econbiz.de/10014850035
Saved in:
2
Brave new World of Warcraft : a conceptual framework for active escapism
Kuo, Andrew
;
Lutz, Richard J.
;
Hiler, Jacob L.
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 498-506
Persistent link: https://www.econbiz.de/10011642206
Saved in:
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