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  • Search: subject:"Consumer inoculation"
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Year of publication
Subject
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Attitude change 1 Confidence 1 Consumer behaviour 1 Consumer inoculation 1 E-commerce 1 Electronic Commerce 1 Gender 1 Geschlecht 1 Konsumentenverhalten 1 Negative review 1 Online retailing 1 Online-Handel 1 Trust 1 Two-sided communication 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Li, Yangchun 1 Sheng, Fan 1 Sun, Qingzhou 1
Published in...
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Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 1
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Consumer inoculation and gender in combating negative product reviews
Li, Yangchun; Sun, Qingzhou; Sheng, Fan - In: Journal of retailing and consumer services 78 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015084885
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