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  • Search: subject:"Consumer perspective"
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Year of publication
Subject
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Consumer behaviour 14 consumer perspective 14 Konsumentenverhalten 13 Consumer perspective 5 Brand image 3 Brand management 3 E-commerce 3 Electronic Commerce 3 Markenführung 3 Markenimage 3 Online retailing 3 Online-Handel 3 systematic literature review 3 Athletes 2 Betriebliche Wertschöpfung 2 Bibliometrics 2 Bibliometrie 2 Food policy 2 Human Resource Management 2 Marketing management 2 Marketing strategies 2 Marketingmanagement 2 Personalmanagement 2 Sportler 2 Sportmarketing 2 Sports marketing 2 Technology 2 Value creation 2 athlete brand management 2 athlete perspective 2 brand congruence 2 consumer perspective on crisis communication 2 crisis communication 2 crisis situation 2 employer brand equity 2 food security 2 impact 2 macroeconomic impact 2 perception 2 public relations 2
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Online availability
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Undetermined 10 Free 9 CC license 3
Type of publication
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Article 24
Type of publication (narrower categories)
All
Article in journal 17 Aufsatz in Zeitschrift 17 Article 3 research-article 2
Language
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English 23 Undetermined 1
Author
All
Brooksbank, Roger 2 Fullerton, Sam 2 Hallmann, Kirstin 2 Hill, Brad 2 Linsner, Annika 2 Neale, Larry 2 Romeika, Giedrius 2 Sotiriadou, Popi 2 Timmer, C. Peter 2 Šarkiūnaitė, Ingrida 2 Špoljarić, Anja 2 Ščiukauskė, Indrė 2 Ainsworth, Susan 1 Alvarez-Varquez, Susie 1 Anisimova, Tatiana 1 Awasthi, Preety 1 Billore, Soniya 1 Bondarouk, Tanya 1 Borden, Jonathan 1 Chen, Jie 1 Chu, Mei Chin 1 Deshwal, Pankaj 1 Edan, Vrinda 1 Fontana, Marcele Elisa 1 Goyal, Mehak 1 Guimarães, Julio Cesar Ferro de 1 Johnson, Brendan 1 Kellner, Julian 1 Lanzini, Pietro 1 Marques, Pedro Carmona 1 Meijerink, Jeroen 1 Randall, Rory 1 Roper, Cath 1 Sahu, Praveen 1 Sangle, Purnima S. 1 Sellick, Kathryn 1 Sinesio, Emerson Philipe 1 Singer, Hilal 1 Smale, Krystyn 1 Tanwar, Santroop 1
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Published in...
All
Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 Business Process Management Journal 1 European retail research 1 International Journal of Consumer Studies 1 International journal of automotive technology and management : IJATM 1 International journal of electronic business : IJEB 1 International journal of human resource management 1 International journal of internet marketing and advertising : IJIMA 1 International journal of services technology and management : IJSTM 1 International journal of sport management and marketing : IJSMM 1 Journal of Business Economics and Management (JBEM) 1 Journal of business economics and management 1 Journal of business research : JBR 1 Journal of retailing and consumer services 1 Logistics 1 Management communication quarterly : an international journal 1 Naše gospodarstvo / Our Economy 1 Naše gospodarstvo : NG 1 The Electronic Journal of Agricultural and Development Economics 1 Theoretical and applied economics : GAER review 1 Vietnam's socio-economic development : a social science review 1 eJADE: electronic Journal of Agricultural and Development Economics 1
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Source
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ECONIS (ZBW) 17 EconStor 3 RePEc 2 Other ZBW resources 2
Showing 1 - 10 of 24
Cover Image
Athlete brand congruence as a measure to evaluate brand identity and image fit
Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10015327208
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Autonomous last-mile logistics in emerging markets : a study on consumer acceptance
Sinesio, Emerson Philipe; Fontana, Marcele Elisa; … - In: Logistics 9 (2025) 3, pp. 1-14
Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the...
Persistent link: https://www.econbiz.de/10015492748
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The consumers perceptions of employer and service brand equity's: The exploratory and confirmatory factor analysis
Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of Business Economics and Management (JBEM) 25 (2024) 1, pp. 85-103
While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...
Persistent link: https://www.econbiz.de/10015401178
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An interval-valued intuitionistic fuzzy analytic hierarchy process model for understanding consumer decision-making in non-wood forest product purchases
Singer, Hilal; Özşahin, Şükrü - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015084951
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The consumers perceptions of employer and service brand equity’s : the exploratory and confirmatory factor analysis
Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103
While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...
Persistent link: https://www.econbiz.de/10014540529
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Exploring the impact of electronic marketing on firm e-sales performance : empirical evidence from B2C vs. B2B perspectives and future challenges
Chen, Jie - In: International journal of electronic business : IJEB 20 (2025) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10015412908
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Online customer experience : a review based on theories
Goyal, Mehak; Deshwal, Pankaj - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 84-117
Persistent link: https://www.econbiz.de/10015066818
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Two decades of research on affiliate marketing : a systematic literature review
Tanwar, Santroop; Sahu, Praveen - In: Theoretical and applied economics : GAER review 31 (2024) 1/638, pp. 211-230
Persistent link: https://www.econbiz.de/10014521031
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Towards a conceptualization of corporate accountability : a consumer perspective
Borden, Jonathan; Zhang, Xiaochen - In: Management communication quarterly : an international … 38 (2024) 2, pp. 307-330
Persistent link: https://www.econbiz.de/10014584859
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Panic buying research: A systematic literature review and future research agenda
Billore, Soniya; Anisimova, Tatiana - In: International Journal of Consumer Studies (2021) Early View Articles
Panic buying has re-emerged as a 'new' normal consumer behavior and has become a coping mechanism for real and perceived dangers associated with COVID-19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This...
Persistent link: https://www.econbiz.de/10012488654
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