Search Results - subject:"Consumer segmentation"

A consumer perspective on Corporate Digital Responsibility : an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of business economics : JBE 94 (2024) 7/8, pp. 979-1024

Persistent link: https://www.econbiz.de/10015084327

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies' concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015272877

Manufacturer rebate strategy under chain to chain competition

He, Haojia; Ai, Xingzheng; Wang, Ganfu; Zhong, Li - In: Journal of the Operational Research Society 74 (2023) 5, pp. 1316-1330

Persistent link: https://www.econbiz.de/10014334971

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies’ concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015404607

Variety of shopping modes: Theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of Business Economics and Management (JBEM) 24 (2023) 5, pp. 857-876

Persistent link: https://www.econbiz.de/10015401560

Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Niedermeier, Andreas; Emberger‐Klein, Agnes; Menrad, Klaus - In: Business Strategy and the Environment 30 (2021) 4, pp. 1823-1838

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many …

Persistent link: https://www.econbiz.de/10012509481

Profiling consumers based on information use and trust in a developing economy

Asante‐Addo, Collins; Weible, Daniela - In: International Journal of Consumer Studies 44 (2020) 3, pp. 285-295

In the wake of the intense debate about the effect of poultry imports on domestic poultry industries in sub-Saharan Africa, information campaigns have evolved to encourage the consumption of domestic poultry meat products. Nevertheless, consumers use numerous channels to find information, and...

Persistent link: https://www.econbiz.de/10012428694

What drives consumers in Poland and the Czech Republic when choosing engine oil brand?

Wolak, Artur; Fijorek, Kamil; Zając, Grzegorz; … - In: Entrepreneurial business and economics review : EBER 7 (2019) 4, pp. 165-184

from brand loyalty studies towards the study of brand familiarity. The paper presents very valuable model-based consumer … segmentation. …

Persistent link: https://www.econbiz.de/10012515970

Exploratory wine consumer behavior in a transitional market: The case of Poland

Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64

This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...

Persistent link: https://www.econbiz.de/10011986553