Search Results - subject:"Consumer segments"

Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research

Williams, Sunyna S.; Frost, Sloane L. - Mathematica Policy Research - 2014

We conducted a survey to examine differences among health-related decision-making consumer segments with regard to … knowledge, skills, attitudes, and behaviors pertinent to comparative effectiveness research (CER). Four consumer segments that … and dissemination of CER will require the development of approaches tailored to different consumer segments. …

Persistent link: https://www.econbiz.de/10011262256

Impulsive buying behavior depending on gender

Istudor, Nicolae; Pelau, Corina - In: The International Journal of Management Science and … (2013) 10-(Dec), pp. 138-146

One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...

Persistent link: https://www.econbiz.de/10010368657

How Consumers Respond to Corporate Social Responsibility Initiatives: A Cluster Analysis of Dairy Consumers

McFadden, Dawn Thilmany; Deselnicu, Oana; Costanigro, Marco - In: Journal of Food Distribution Research 44 (2013) 1

population (animal welfare) and others that vary across distinguishable consumer segments (support for economy, environmental …

Persistent link: https://www.econbiz.de/10010917891

Performance implications of core and complementary pre-entry experience: The role of consumer heterogeneity in mobile telephony

Eggers, JP; Grajek, Michał; Kretschmer, Tobias - 2012

-entry experience and the preferences of heterogeneous consumer segments. Specifically, we suggest that firms with pre-entry experience …

Persistent link: https://www.econbiz.de/10010352101

Performance implications of core and complementary pre-entry experience : the role of consumer heterogeneity in mobile telephony

Eggers, J. P.; Grajek, Michał; Kretschmer, Tobias - 2012 - (R2)

-entry experience and the preferences of heterogeneous consumer segments. Specifically, we suggest that firms with pre-entry experience …

Persistent link: https://www.econbiz.de/10010357549

Digging deeper: How do different types of organic consumers influence the increasing organic market share?

Andersen, Laura Mørch; Lund, Thomas Bøker - 2011

of general organic growth, and how different consumer segments behave on these sub markets. The paper uses actual … purchasing behaviour of six consumer segments with different attitudes towards food in general and organic production and …

Persistent link: https://www.econbiz.de/10012100976

Digging deeper: How do different types of organic consumers influence the increasing organic market share?

Andersen, Laura Mørch; Lund, Thomas Bøker - Institut for Fødevare- og Ressourceøkonomi, … - 2011

Persistent link: https://www.econbiz.de/10009368422

Performance implications of core and complementary pre-entry experience: The role of consumer heterogeneity in mobile telephony

Eggers, JP; Grajek, Michal; Kretschmer, Tobias - European School of Management and Technology (ESMT) - 2011

-entry experience and the preferences of heterogeneous consumer segments. Specifically, we suggest that firms with pre-entry experience …

Persistent link: https://www.econbiz.de/10008860744

Consumer Segments in Urban and Suburban Farmers Markets

Elepu, Gabriel; Mazzocco, Michael A. - In: International Food and Agribusiness Management Review 13 (2010) 2

Persistent link: https://www.econbiz.de/10008643384