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Search: subject:"Consumer skepticism toward green advertising"
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Advertising effects
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Consumer behaviour
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Consumer skepticism toward green advertising
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Review of managerial science : RMS
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Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Cheng, Zhao-Hong
;
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10012209203
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