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Search: subject:"Consumer susceptibility to eWOM"
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Investigating how brand image and attitude mediate
consumer
susceptibility
to
eWOM
and purchase intention : comparing enterprise-owned vs. third-party online review websites using...
Kumar, Sanjeev
;
Rajaguru, Rajesh
;
Yang, Lin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015125130
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