Narendra Babu Bommenahalli Veerabhadrappa; Fernandes, … - In: Cleaner and responsible consumption 8 (2023), pp. 1-13
Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual consumers and organizational consumers. This...
