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  • Search: subject:"Consumer value"
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Year of publication
Subject
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CONSUMER VALUE 10 Consumer behaviour 8 Konsumentenverhalten 8 consumer value 8 Customer value 5 Kundenwert 5 ПОТРЕБИТЕЛЬСКАЯ ЦЕННОСТЬ 5 СПОЖИВЧА ЦіННіСТЬ 4 Einzelhandel 3 Innovation 3 Retail trade 3 loss-leading 3 negative consumer value 3 BRAND 2 BRAND IDENTITY 2 BRAND MARKETING 2 BRAND VALUE 2 BUSINESS-MODEL 2 Beziehungsmarketing 2 Brand image 2 Brand management 2 CHAIN OF VALUE 2 Consumer Value 2 MARKETING STRATEGIES 2 Markenführung 2 Markenimage 2 Marketing management 2 Marketingmanagement 2 Relationship marketing 2 Technischer Fortschritt 2 Technological change 2 Theorie 2 Theory 2 VALUE 2 WOM behaviour 2 authentic design 2 brand authenticity 2 brand value 2 marketing innovation 2 product authenticity 2
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Online availability
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Free 31 CC license 2
Type of publication
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Article 25 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Working Paper 3 Arbeitspapier 2 Article 2 Graue Literatur 2 Non-commercial literature 2 Hochschulschrift 1
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Language
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Undetermined 18 English 13
Author
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Caprice, Stéphane 3 Shekhar, Shiva 3 ЮДИН О.И. 3 Ahmed, Salma 2 Al-Homaidi, Eissa A. 2 Bäckström, Izabelle 2 Diegel, Olaf 2 Khaled, Amgad S. D. 2 Khan, Mohd. Azmi 2 Kristav, Per 2 Mansour, Ahmad Moh'd 2 Nordin, Axel 2 Warell, Anders 2 ПРОКОПЦОВ В.Е. 2 РЕПИНА А.В. 2 УРЯКОВНА, ЮЛДАШЕВА ОКСАНА 2 ANANKO I. 1 Bele, Bolette 1 Bianchi, Enrique Carlos 1 Canziani, Cristian 1 Capera Romero, Laura 1 Daponte, Gaspar Gracia 1 Gonzalez, Christine 1 Guslistyy Aleksandr S. 1 Holweg, Christina 1 Huré, Élodie 1 Kleinbaum, Rob 1 Konu, Henna 1 LEGKYI S. 1 McManus, Walter 1 Mortimer, Gary 1 Oltyan, Irina 1 Picot-Coupey, Karine 1 Rykönen, Paulina 1 SHYNKARENKO V. 1 Schnedlitz, Peter 1 Sergey Zinov’ev 1 Sorakunnas, Esko 1 Tankov Konstantin N. 1 Teller, Christoph 1
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Institution
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Centre de Recherche en Économie et Management (CREM) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Проблемы современной экономики 6 Экономика транспортного комплекса 3 Business Inform 1 Cogent Business & Management 1 Cogent business & management 1 DICE Discussion Paper 1 DICE discussion paper 1 Digital business 1 Dissertation Series CentER 1 Economics Working Paper Archive (University of Rennes 1 & University of Caen) 1 Economy of region 1 Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) 1 Journal of business 1 Journal of marketing and consumer behaviour in emerging markets 1 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 1 MPRA Paper 1 Scandinavian journal of hospitality and tourism 1 Working papers / TSE : WP 1 Бизнес Информ 1 ВЕСТНИК САРАТОВСКОГО ГОСУДАРСТВЕННОГО СОЦИАЛЬНО-ЭКОНОМИЧЕСКОГО УНИВЕРСИТЕТА 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1 ЭКОНОМИКА РЕГИОНА 1
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Source
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RePEc 17 ECONIS (ZBW) 9 EconStor 3 BASE 2
Showing 1 - 10 of 31
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Understanding values in summer farm tourism
Rykönen, Paulina; Tunón, Håkan; Bele, Bolette - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 361-374
Persistent link: https://www.econbiz.de/10015189185
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A nascent market for digital assets : exploration of consumer value of NFTs
Zalan, Tatiana; Toufaily, Elissar - In: Digital business 4 (2024) 2, pp. 1-10
model of NFT consumer value that extends Holbrook's (1999) typology and distinguishes both positive and negative aspects of … consumer value that have been overlooked in mainstream literature. We shed light on the role of communities in an unusual …
Persistent link: https://www.econbiz.de/10015190955
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Digitally customized and interactive laddering : a new way for examining tourists' value structures
Sorakunnas, Esko; Konu, Henna - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 626-643
Persistent link: https://www.econbiz.de/10014245637
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Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-21
While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...
Persistent link: https://www.econbiz.de/10014001626
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Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21
While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...
Persistent link: https://www.econbiz.de/10012668881
Saved in:
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Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Bianchi, Enrique Carlos; Daponte, Gaspar Gracia; … - In: Journal of business 12 (2020) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10012488396
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Essays on competition, regulation, and innovation in the banking industry
Capera Romero, Laura - 2020
Persistent link: https://www.econbiz.de/10012617381
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A multi-dimensional framework for the development of authentic consumer products
Kristav, Per; Bäckström, Izabelle; Nordin, Axel; … - In: Journal of Marketing and Consumer Behaviour in Emerging … (2018) 2, pp. 46-65
selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer …
Persistent link: https://www.econbiz.de/10015207107
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A multi-dimensional framework for the development of authentic consumer products
Kristav, Per; Bäckström, Izabelle; Nordin, Axel; … - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 46-65
selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer …
Persistent link: https://www.econbiz.de/10012119682
Saved in:
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Negative consumer value and loss leading
Caprice, Stéphane; Shekhar, Shiva - 2017
and Rey, 2012). Unlike standard textbook models, we show that positive consumer value is not required in these frameworks …
Persistent link: https://www.econbiz.de/10011740847
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