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  • Search: subject:"Consumer value-in-use"
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Subject
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Advertising 1 Advertising effects 1 Consumer behaviour 1 Consumer value-in-use 1 Data protection 1 Datenschutz 1 Generation Z 1 Innovation adoption 1 Innovationsakzeptanz 1 Internet marketing 1 Konsumentenverhalten 1 Location-based advertising 1 Online-Marketing 1 Privacy self-efficacy 1 Smart service 1 Technology acceptance model 1 Werbewirkung 1 Werbung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ling, I-Ling 1 Liu, Yi-Fen 1 Shieh, Chih-Hui 1
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Journal of service theory and practice 1
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ECONIS (ZBW) 1
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The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui; Ling, I-Ling; Liu, Yi-Fen - In: Journal of service theory and practice 34 (2024) 2, pp. 216-241
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