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Search: subject:"Consumer visual processing mode"
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The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes
Sharma, Nazuk
;
Stock, James R.
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 345-357
Persistent link: https://www.econbiz.de/10013398162
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