Search Results - subject:"Consumer vulnerability"

An intersectional approach to evaluating consumer financial literacy

Nejad, Mohammad G.; O'Connor, Genevieve E. - In: Journal of financial services marketing : JFSM 21 (2016) 4, pp. 308-324

Persistent link: https://www.econbiz.de/10011594165

An intersectionality framework for transformative services research

Corus, Canan; Saatcioglu, Bige - In: The service industries journal 35 (2015) 7/8, pp. 415-429

Persistent link: https://www.econbiz.de/10011337120

From parastatals to private trade: Lessons from Asian agriculture

Rashid, Shahidur; Gulati, Ashok; Cummings, Ralph Jr. - International Food Policy Research Institute (IFPRI) - 2008

"Governments in Asia used grain price stabilization as a major policy instrument when they began to promote the Green Revolution in the 1960s. In the process, they created parastatal agencies, which were quasi-governmental in nature, to undertake public marketing activities in basic staples such...

Persistent link: https://www.econbiz.de/10004997074

Consumer susceptibility to credit card misuse and indebtedness

Awanis, Sandra; Chi Cui, Charles - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 408-429

cross-country validity of the SCCMI scale provides a unique contribution for monitoring and auditing consumer vulnerability …

Persistent link: https://www.econbiz.de/10014675466

Consumer vulnerability and marketplace exclusion : a case of rural migrants and financial services in China

Wang, Jeff Jianfeng; Tian, Qian - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10010257269

Consumer susceptibility to credit card misuse and indebtedness

Awanis, Sandra; Cui, Charles Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10010384990

Consumer evaluation of target marketing to the bottom of the pyramid

Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74

Persistent link: https://www.econbiz.de/10010344861

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of Business Research 66 (2013) 8, pp. 1186-1194

Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing individual identities—however, little is known about how culture-based brand appeals might affect consumers' identity dynamics, positively or...

Persistent link: https://www.econbiz.de/10011050003

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Johnson, Guillaume D.; Zúñiga, Miguel Angel; Roy, Abhijit - Université Paris-Dauphine (Paris IX) - 2013

Persistent link: https://www.econbiz.de/10011073893

No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Johnson, Guillaume D.; Ross Adkins, Natalie; Ferguson, … - Université Paris-Dauphine (Paris IX) - 2011

cues on consumer vulnerability, especially given the unprecedented diversification of cultural contexts in society today … cues might minimise feelings of consumer vulnerability and lower social and cultural boundaries within society. - FINDINGS … and reflect cultural identity complexities may aggravate consumer vulnerability and result in consumer withdrawal from the …

Persistent link: https://www.econbiz.de/10011073246