Bradu, Cosmina; Orquin, Jacob; Thøgersen, John - In: Journal of Business Ethics 124 (2014) 2, pp. 283-295
This paper investigates the effectiveness of a new traceability label on consumer willingness to buy the labelled … the traceability label has a significant impact on consumer willingness to buy a chocolate bar. This impact is mediated by … impact of a traceability label on consumer willingness to buy a product, it provides valuable insights for businesses on the …
