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Search: subject:"Consumer-based strategy"
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ECONIS (ZBW)
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A good signal : how firms can utilize country of origin as a strategic analytical tool
Rahman, Rafid Ur
;
Heinberg, Martin
;
Banerjee, Sourindra
; …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 43-64
Persistent link: https://www.econbiz.de/10015165187
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2
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
3
In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Anderson, Kelley Cours
;
Laverie, Debra A.
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364456
Saved in:
4
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
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