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  • Search: subject:"Consumer-generated content"
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Year of publication
Subject
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Social Web 14 Social web 14 Consumer behaviour 12 Konsumentenverhalten 12 Internet marketing 10 Online-Marketing 10 consumer-generated content 9 Consumer-generated content 7 Brand image 5 Online retailing 5 Online-Handel 5 Brand management 4 Markenführung 4 Markenimage 4 Social media 4 Viral marketing 4 Virales Marketing 4 Advertising effects 3 Confidence 3 Content Management 3 Content management 3 E-commerce 3 Electronic Commerce 3 Marketing management 3 Marketingmanagement 3 Sentiment analysis 3 Vertrauen 3 Werbewirkung 3 Beziehungsmarketing 2 Brand extension 2 Consumer Generated Content 2 Creative consumers 2 Creativity 2 Customer satisfaction 2 Emotion 2 Experiment 2 Holiday behaviour 2 Innovation 2 Kreativität 2 Kundenzufriedenheit 2
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Online availability
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Undetermined 17 Free 6 CC license 2
Type of publication
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Article 26
Type of publication (narrower categories)
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Article in journal 17 Aufsatz in Zeitschrift 17 research-article 4 Article 2
Language
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English 23 Undetermined 2 German 1
Author
All
Azubuike, Tracy 2 Boon, Edward 2 Dhaoui, Chedia 2 Grant, Philip 2 Kempen, Elizabeth 2 Kietzmann, Jan 2 Maziriri, Eugine Tafadzwa 2 Pásková, Martina 2 Tan, Lay Peng 2 Tobias-Mamina, Rejoice Jealous 2 Webster, Cynthia M. 2 Zelenka, Josef 2 Abd Rahman, Azmawani 1 Akkiraju, Rama 1 Arning, Chris 1 Aziz, Yuhanis Abdul 1 Baek, Jiwon 1 Balouchi, Mina 1 Barasch, Alixandra 1 Dedeoğlu, Bekir Bora 1 Deitz, George D. 1 Donthu, Naveen 1 Egger, Marc 1 Ekhlassi, Amir 1 Fischbach, Kai 1 Fox, Alexa K. 1 Friedlandt, Jens 1 Fritz, Sebastian 1 Gal, David 1 Gannon, Martin 1 Gensler, Sonja 1 Gon, Marika 1 Guillory, Monica D. 1 Hasangholipour, Tahmoures 1 Hillmer, Steve 1 Hong, Yili 1 Hu, Yuheng 1 Khan, Muhammad Saqib 1 Khanlari, Amir 1 Kim, Da Yeon 1
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Published in...
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Journal of Hospitality and Tourism Technology 2 Administrative Sciences 1 Administrative Sciences : open access journal 1 Asia marketing journal 1 Cogent Business & Management 1 Cogent business & management 1 International Journal of Mobile Computing and Multimedia Communications (IJMCMC) 1 International journal of advertising : the review of marketing communications 1 International journal of electronic commerce : IJEC 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of market research 1 International journal of technology marketing : IJTMkt 1 Journal of Consumer Marketing 1 Journal of Product & Brand Management 1 Journal of destination marketing & management 1 Journal of management information systems : JMIS 1 Journal of marketing 1 Journal of retailing and consumer services 1 Journal of travel and tourism marketing 1 Marketing Science 1 Romanian Distribution Committee Magazine 1 The journal of consumer marketing 1 The journal of product & brand management 1 Tourism management : research, policies, practice 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1
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Source
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ECONIS (ZBW) 17 Other ZBW resources 5 EconStor 2 RePEc 2
Showing 1 - 10 of 26
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Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services
Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10015399236
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Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?
Qing, Wang; Safeer, Asif Ali; Khan, Muhammad Saqib - In: Journal of Hospitality and Tourism Technology 15 (2024) 3, pp. 465-478
(FGC) and consumer-generated content (CGC) on predicting consumer purchase decisions (CPD) through the lens of perceived …
Persistent link: https://www.econbiz.de/10015350976
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Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef; Azubuike, Tracy; Pásková, Martina - In: Administrative Sciences 11 (2021) 2, pp. 1-21
Obtaining information about destinations and services they provide is ever more based on user-generated content (UGC), which includes reviews of tourism services as well as evaluation of attractions and destinations by visitors. The growing importance of reviews of tourism services is recognized...
Persistent link: https://www.econbiz.de/10012612266
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Cover Image
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef; Azubuike, Tracy; Pásková, Martina - In: Administrative Sciences : open access journal 11 (2021) 2, pp. 1-21
Obtaining information about destinations and services they provide is ever more based on user-generated content (UGC), which includes reviews of tourism services as well as evaluation of attractions and destinations by visitors. The growing importance of reviews of tourism services is recognized...
Persistent link: https://www.econbiz.de/10012489631
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Investigating the effect of customer-generated content on performance in online platform-based experience goods market
Kim, Da Yeon; Kim, Sang Yong - In: Journal of retailing and consumer services 74 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014365055
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Determinants of consumer-generated-content usage for apparel shopping: He moderating effect of gender
Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
consumer-generated content is not significant. However, knowledge and competence strongly influence attitudes. The indirect … competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult …
Persistent link: https://www.econbiz.de/10012657416
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Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender
Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20
consumer-generated content is not significant. However, knowledge and competence strongly influence attitudes. The indirect … competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult …
Persistent link: https://www.econbiz.de/10012628097
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Generating content increases enjoyment by immersing consumers and accelerating perceived time
Tonietto, Gabriela N.; Barasch, Alixandra - In: Journal of marketing 85 (2021) 6, pp. 83-100
Persistent link: https://www.econbiz.de/10012662143
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What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris - In: International journal of market research 63 (2021) 3, pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
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Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel; Ma, Jing - In: Journal of travel and tourism marketing 37 (2020) 6, pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
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