Search Results - subject:"Consumer-to-consumer interaction"

Danmaku consistency reduces consumer purchases during live streaming : a dual-process model

Zhang, Nan; Ruan, Chenhan - In: Psychology & marketing 41 (2024) 11, pp. 2591-2607

Persistent link: https://www.econbiz.de/10015133862

An empirical examination of consumer co-creation process

Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222

Persistent link: https://www.econbiz.de/10014333917

Understanding online event experience : the importance of communication, engagement and interaction

Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746

Persistent link: https://www.econbiz.de/10012417391

Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors

Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul; … - In: International journal of hospitality management 82 (2019), pp. 318-325

Persistent link: https://www.econbiz.de/10012121858

The effect of customers’ perceived benefits on virtual brand community loyalty

Kang, Minjung; Shin, Dong-Hee - In: Online Information Review 40 (2016) 3, pp. 298-315

Purpose – The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction. Design/methodology/approach – The study targeted 250 brand community users to conduct an empirical analysis using SPSS 19.0....

Persistent link: https://www.econbiz.de/10014967036

Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction

Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2013

Managing Consumer-to-Consumer Interaction (CCI) is an essential task for service providers since the presence of other …

Persistent link: https://www.econbiz.de/10010707512

Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction

Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of Business Research 66 (2013) 3, pp. 306-313

Managing Consumer-to-Consumer Interaction (CCI) is an essential task for service providers since the presence of other …

Persistent link: https://www.econbiz.de/10010608404

Consumers as Co-Developers Learning and innovation outside the firm

Jeppesen, Lars Bo; Molin, Måns J. - Department of Industrial Economics and Strategy, …

This study describes a process in which a firm relies on an external consumer community for innovation. While it has been recognized that users may sometimes innovate, little is known about what commercial firms can do to motivate and capture such innovations and their related benefits. We...

Persistent link: https://www.econbiz.de/10005396478