Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17
provides new insight into consumers' luxury value perceptions, consumers' luxury value priorities, and the influence of luxury … values on consumers' purchase intention toward a luxury good. This study contributes to luxury fashion businesses and product … developers a better understanding of the Chinese millennial consumers' luxury values, which can contribute to product design …