Search Results - subject:"Consumers' attitude"

Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia

Yimer, Ahmed Mohammed; Dessie, Tsadiku Setegne; Oumer, … - In: Future Business Journal 9 (2023) 1, pp. 1-12

The health emergency undertaken by the Ethiopian government to counter the impact of the Covid-19 virus has been reflected in consumer behavior. The study aims to identify changes in consumer buying behavior and its effect on their purchase intention with the help of measurement of variables...

Persistent link: https://www.econbiz.de/10014505866

Factors influencing purchase intention of solar photovoltaic technology : an extended perspective of technology readiness index and theory of planned behaviour

Hasheem, Muhammad Junaid; Wang, Shijin; Ye, Nan; … - In: Cleaner and responsible consumption 7 (2022), pp. 1-15

Energy shortage in various parts of the world has an adverse impact on people's quality of life and the overall development of these areas. Pakistan is among the world's energy-deficient countries, with a 7000 MW (Mega-Watt) energy deficit due to higher energy demand and lower energy production....

Persistent link: https://www.econbiz.de/10014230379

Factors influencing youngsters' consumption behavior on high-end cosmetics in China

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 443-450

Persistent link: https://www.econbiz.de/10012692359

Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study

Ur Rahman, Saleem; Luomala, Harri T. - In: Journal of international consumer marketing 33 (2021) 5, pp. 543-558

Persistent link: https://www.econbiz.de/10012650583

ÉLELMISZER-KERESKEDELMI ÜZLETLÁNCOK TELEPHELYVÁLASZTÁSÁNAK VIZSGÁLATA MAGYARORSZÁGON

Kiss, Konrád; Koncz, Gabor - In: Acta Carolus Robertus 03 (2013) 2

A tanulmány megvizsgálja a magyarországi élelmiszer-üzletláncok telephelyválasztását, telephelyválasztásának lehetőségeit, fókuszban a hazai kistérségek keresletének elemzésével. Ma Magyarországon az élelmiszerpiac telített piacnak tekinthető. Új kereskedelmi egységek...

Persistent link: https://www.econbiz.de/10011250315

Genetically Modified Products in Lithuania: Situational Analysis and Consumers’ Attitudes

Grundey, Dainora; Rimkiene, Indre - In: The AMFITEATRU ECONOMIC journal 14 (2012) 31, pp. 230-245

The paper analyses the genetically modified organism products (GMP) in relation to genetically modified organisms (GMO) from two perspectives: 1) from the theoretical standpoint, discussing the GMO and GMP trade conditions and 2) from the practical perspective, namely analysing the availability...

Persistent link: https://www.econbiz.de/10009645903

Consumers’ attitude towards viral marketing in Pakistan

ZERNIGAH, Kiani Irshad; SOHAIL, Kamran - In: Management & Marketing 7 (2012) 4

increased acceptance of viral marketing by consumers. The present research was conducted to investigate consumers’ attitude … has no significant affect on consumers’ attitude towards viral marketing. Implications for the marketing managers are to … lead to a more positive consumers’ attitude towards viral marketing in Pakistan. …

Persistent link: https://www.econbiz.de/10010593597

THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS

COMIATI, Raluca; PLAIAS, Ioan - In: Management and Marketing Journal VIII (2010) 1, pp. 37-48

Everyday, consumers are bombarded by messages inducing them to change their attitudes. These persuasion attempts can range from logical arguments to expressive images, from regular consumers’ advice to celebrities’ recommendation. The literature and the research on advertising indicates the...

Persistent link: https://www.econbiz.de/10008467426