Search Results - subject:"Consumers' perceptions"

Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services

Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71

Persistent link: https://www.econbiz.de/10015399236

Economics of electric vehicle adoption : an integrated framework for investigating the antecedents of perceived value and purchase intent

Loudiyi, Hatim; Chetioui, Youssef; Lebdaoui, Hind - In: International journal of economics and financial issues … 12 (2022) 5, pp. 29-38

Persistent link: https://www.econbiz.de/10013433331

The progression of sustainable private label marketing : a literature review of past achievements and future promises

Terán-Yépez, Eduardo; Gea-Labella, Irene; … - In: Advances in National Brand and Private Label Marketing …, (pp. 3-19). 2024

Persistent link: https://www.econbiz.de/10015077043

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers' perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru Economic Journal 23 (2021) 56, pp. 9-32

was employed to demonstrate the nature of linkage between this impact and consumers' perceptions of Artificial … Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers' perceptions …

Persistent link: https://www.econbiz.de/10014461900

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32

Persistent link: https://www.econbiz.de/10012821053

How have travelers' needs evolved because of the COVID-19 pandemic? : corporate reputation building in tourism industry on digital platforms

Olivieri, Mirko; Colleoni, Elanor; Bonaccorso, Giuseppe - In: Online reputation management in destination and …, (pp. 51-71). 2023

Persistent link: https://www.econbiz.de/10014284881

What to believe, whom to blame, and when to share : exploring the fake news experience in the marketing context

Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy - In: Journal of consumer marketing 39 (2022) 3, pp. 306-316

Persistent link: https://www.econbiz.de/10013398152

The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes

Teng, Lefa; Xie, Chenxin; Liu, Tianjiao; Wang, Fan; … - In: Journal of business research : JBR 136 (2021), pp. 164-175

Persistent link: https://www.econbiz.de/10012663287

The (nano-)discrimination of consumers for nano-inside technologies

Santeramo, Fabio Gaetano; Carlucci, Domenico; De … - In: Journal of international food & agribusiness marketing 33 (2021) 2, pp. 170-184

Persistent link: https://www.econbiz.de/10012515018

Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits

Barjolle, Dominique; Brecic, Ruzica; Cerjak, Marija; … - European Association of Agricultural Economists - EAAE - 2015

Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan …

Persistent link: https://www.econbiz.de/10011275514