Lietuva, būdama Europos Sąjungos narė, privalo užtikrinti vartotojų teisių apsaugą ir teisę vartoti bei gauti teisingą informaciją apie perkamus produktus. Bendradarbiaudama su Lietuvos vartotojų institutu, Vilniaus kooperacijos kolegija 2004–2005 m. atliko du žvalgybinius tyrimus...

Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these...

In this paper, we investigate whether French consumers have modified their preferences towards environmentally-friendly vehicles between 2003 and 2008. We estimate a model of demand for automobiles incorporating both consumers’ heterogeneity and CO2 emissions of the vehicles. Our results show...

Household energy accounts for one of the major contributors to the countries energy balances. It has been shown, that an effective way to achieve energy saving in that sector, is by providing consumers with information and feedback. This measure increases home inhabitants’ awareness that leads...

Any brand has a specific identity that the company wants to portray to consumers in its targetmarket – its brand identity – what the brand stands for. This is also the case for Oakley, aluxury brand competing in the sports and fashion industries. In essence the brand identity ofa company is...

Engineering models generally find that most consumers are unwilling to adopt energy efficient appliances, even though the financial returns are positive. It is commonly thought that this is either due to market imperfections such as an incomplete credit market, very high intertemporal consumer...