The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...

A survey questionnaire was administered to sixty respondents within the Pioneer Valley to ascertain why consumers choose to purchase eco-labeled coffees, what their understanding of the various eco-labeling certifications and claims are, and whether eco-labeling directly influences their...

This paper develops behavior models to analyze traveler propensity towards a new “very light jet”-based on-demand air service (ODAS), also labeled air taxi service, with the broader objective of providing guidance for the enabling stakeholders including business operators, policy-makers and...

This paper introduces a new on-demand air service (ODAS) for intercity transportation and develops traveler behavior models to predict the probability of individuals switching from the usual preferred mode of intercity transportation to the new ODAS under a rage of plausible scenarios in terms...