Internetul a schimbat felul in care marketer-ii abordeaza consumatorii, a deschis noi oportunitati pentru cumparatori de a se informa, de a-si exprima interesele si de a comunica. Astazi, sute de milioane de utilizatori ai internetului folosesc mii de website-uri sociale pentru a pastra legatura...

Cresterea recenta a mass-mediei generate de catre consumator (CGM), cunoscuta si sub numele de mass-media noua, a schimbat natura interactiunilor dintre consumator si firme dintr-una unidirectionala, intr-una bidirectionala. Articolul de fata prezinta rezultatele unei cercetari extensive...

The fight of the mobile telecommunication companies to attract clients trends to be much more powerful, because the numbers portability has become a reality. The very competitive market goes to the growth of the price importance in choosing an operator. The short term gain of the operators...

The paper concerns the mobile telecommunication services’ consumption behavior of the youngsters aged between 20 and 29 years old from Craiova. The chosen sampling method is the quotation method, method which permits the construction of a sample with the same repartition as the studied...

This manuscript presents a theoretical cognitive game approach to analyze the potential behavior of consumers as a reaction to a government bailout plan at times of big recessions.