Magistro baigiamajame darbe nagrinėjama vartotojų elgsena, renkantis specializuotą maitinimo įmonę Šiaulių mieste. Baigiamąjį darbą sudaro trys pagrindinės dalys: dvi teorinės ir trečia - analitinė. Pirmosiose dvejose dalyse analizuojami vartotojų elgsenos ir maitinimo įmonių...

Internet auctions are common in nearly all consumer categories. Hence, it is not surprising that a great deal of research has emerged on the topic in recent years. New design and format considerations and a wealth of available data from various platforms provide new questions and promising...

Cet article dresse on bilan d'un ensemble de recherches menées à ce jour dans le domaine du risque perçu en psychologie du consommateur. Le concept de risque et les méthodes de mesure font l'objet d'une première partie. Les antécédents, regroupés en trois ensembles sclon qu'ils sont...

This article is a review of different researches in the field of what is known as perceived risk in consumer psychology. The concept of perceived risk and its measurement methods are first examined. Three sets of antecedents arc then presented: individual factors, product and situation-related...