Search Results - subject:"Consumers’ perceptions"

Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services

Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71

Persistent link: https://www.econbiz.de/10015399236

Economics of electric vehicle adoption : an integrated framework for investigating the antecedents of perceived value and purchase intent

Loudiyi, Hatim; Chetioui, Youssef; Lebdaoui, Hind - In: International journal of economics and financial issues … 12 (2022) 5, pp. 29-38

Persistent link: https://www.econbiz.de/10013433331

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers' perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru Economic Journal 23 (2021) 56, pp. 9-32

was employed to demonstrate the nature of linkage between this impact and consumers' perceptions of Artificial … Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers' perceptions …

Persistent link: https://www.econbiz.de/10014461900

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32

Persistent link: https://www.econbiz.de/10012821053

Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits

Barjolle, Dominique; Brecic, Ruzica; Cerjak, Marija; … - European Association of Agricultural Economists - EAAE - 2015

Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan …

Persistent link: https://www.econbiz.de/10011275514

Etica in publicitate: o cercetare asupra perceptiei consumatorilor

Tuica, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 71-79

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...

Persistent link: https://www.econbiz.de/10009148953