//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumers Attitudes"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Valence of word-of-mouth (WOM)
1
Viral marketing
1
Virales Marketing
1
WOM-driving brand characteristics
1
Werbewirkung
1
association fits
1
co-brand
1
consumers' attitudes
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baeck, Sunmee
1
Jeon, Jung Ok
1
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Agricultural Economics Review
1
Amfiteatru Economic Journal
1
Amfiteatru economic : an economic and business research periodical
1
Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice
1
Annals of Faculty of Economics
1
Cogent Business & Management
1
Cogent business & management
1
Economics and business review
1
Economics of Agriculture
1
Folia oeconomica Stetinensia : FOS
1
Food policy : economics planning and politics of food and agriculture
1
IJS studies in Judaica : conference proceedings of the Institute of Jewish Studies, University of London
1
International journal of business and economics research : IJBER
1
International journal of consumer studies
1
International journal of economics and finance
1
International marketing review
1
Proceedings of International Academic Conferences
1
RAUSP management journal
1
Social Responsibility Journal
1
The international journal of business science & applied management : IJBSAM
1
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Young consumers : insight and ideas for responsible marketers
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of the valence of word-of-mouth on
consumers
'
attitudes
toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->