mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large … preferences, with the current results suggesting that consumers' tendency to seek unique and varied options in the marketplace may …

factors of motivation, perception, and attitude of consumers in Dessie town during the pandemic. Data were gathered from … retail shops and the surrounding area with a total of valid 368 consumers responses using a convenient sampling method which … useful information to marketers to help them develop effective marketing strategies to convince consumers during a pandemic …

aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital … products on patronage intention. Furthermore, this study has explored the mediating role of the behavior of consumers toward …

models indicate that the expectation of inheriting should reduce current savings plans for forward-thinking consumers. We …-household variation over time by using panel data from the Japanese Panel Survey of Consumers (2003-2019), which provides individual …