Mohammadi, Mohammad Mehrabioun - In: Digital business 4 (2024) 1, pp. 1-21
Consumption Values, and Theory of Planned Behavior. The model sheds light on the intricate determinants influencing users … significance of the Theory of Consumption Values and Expectation-Confirmation Theory constructs. Furthermore, this study enriches … our comprehension of the profound importance of all types of consumption values in the social media context, unveiling a …