Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumption-based learning"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand
2
Consumer behaviour
2
Consumption-based learning
2
Konsumentenverhalten
2
Markenartikel
2
Product quality
2
Produktqualität
2
Theorie
2
Theory
2
Bayesian learning model
1
Brand management
1
Brand quality
1
Category characteristics
1
Consumer packaged goods
1
Household characteristics
1
Innovation
1
Learning
1
Learning organization
1
Learning process
1
Lernen
1
Lernende Organisation
1
Lernprozess
1
Markenführung
1
New product additions
1
New product development
1
Produktentwicklung
1
Quality uncertainty
1
Risiko
1
Risk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gijsbrechts, Els
2
Ewijk, Bernadette J. van
1
Steenkamp, Jan-Benedict E. M.
1
Szymanowski, Maciej
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
Patterns in
consumption-based
learning
about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
