Search Results - subject:"Content Creation"

Consumer responses to human-AI collaboration at organizational frontlines : strategies to escape algorithm aversion in content creation

Haupt, Martin; Freidank, Jan; Haas, Alexander - In: Review of managerial science : RMS 19 (2025) 2, pp. 377-413

Persistent link: https://www.econbiz.de/10015194551

Balancing engagement and polarization : multi-objective alignment of news content using LLMs

Cheng, Mengjie; Ofek, Elie; Yoganarasimhan, Hema - 2025

Persistent link: https://www.econbiz.de/10015400977

Use of XR to revitalize and activate shop windows

Kueffmann, Karin - 2024

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...

Persistent link: https://www.econbiz.de/10014480450

The development of media quality in the Digital Age

Barhoumi, Sahra - In: List Forum für Wirtschafts- und Finanzpolitik 50 (2024) 3, pp. 183-203

Persistent link: https://www.econbiz.de/10015190996

Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Brüns, Jasper David; Meißner, Martin - In: Journal of retailing and consumer services 79 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015097552

Exploring audience engagement with ChatGPT-related content on YouTube : implications for content creators and AI tool developers

Hussain, Khalid; Khan, Muhammad Laeeq; Malik, Aqdas - In: Digital business 4 (2024) 1, pp. 1-14

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void exists in our understanding of the dynamics of consumer engagement with content creators producing...

Persistent link: https://www.econbiz.de/10015052117

Generative AI

Feuerriegel, Stefan; Hartmann, Jochen; Janiesch, Christian - In: Business & information systems engineering 66 (2024) 1, pp. 111-126

Persistent link: https://www.econbiz.de/10014471760

Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation

Haupt, Martin; Freidank, Jan; Haas, Alexander - In: Review of Managerial Science 19 (2024) 2, pp. 377-413

content creation (e.g., via tools like ChatGPT), this research examines the potential for human-AI collaboration to preserve …

Persistent link: https://www.econbiz.de/10015408615

Positively original : effects of mindfulness on social media tweets and sentiment

Errmann, Amy; Kishore, Shohil; Lee, Sanghyub - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 325-331

Persistent link: https://www.econbiz.de/10014381404

Entrepreneurial efforts and opportunity costs : evidence from Twitch streamers

Wollborn, Philip; Dornekott, David; Holder, Ulrike - In: International entrepreneurship and management journal 19 (2023) 3, pp. 1209-1238

Persistent link: https://www.econbiz.de/10014383180