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  • Search: subject:"Content Generation"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 content generation 4 Customer integration 3 Kundenintegration 3 Social Web 3 Social web 3 Viral marketing 3 Virales Marketing 3 AI content generation 2 Beziehungsmarketing 2 Content generation 2 Internet marketing 2 Online-Marketing 2 Relationship marketing 2 Theorie 2 Theory 2 User content generation 2 adaptive learning 2 artificial intelligence 2 educational content 2 learning flows 2 personalised learning 2 Artificial intelligence 1 Bayesian estimation 1 Content Generation 1 Content Management 1 Content management 1 Cultural Applications 1 Cultural Heritage 1 Customer engagement 1 Customer satisfaction 1 Digital platform 1 Digitale Plattform 1 Fashion 1 Frauen 1 Gamification 1 Internet usage 1 Internetnutzung 1 Knowledge Modelling 1
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Online availability
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Undetermined 8 Free 2 CC license 1
Type of publication
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Article 11
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Article 1
Language
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English 10 Undetermined 1
Author
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Bobocea, Andrei 2 Bologa, Răzvan 2 Bătăgan, Lorena 2 Posedaru, Bogdan-Ștefan 2 Copeland, Lauren 1 Fan, Weiguo 1 Fu, Dongpu 1 Ghose, Anindya 1 Goh, Khim Yong 1 Guo, Gengxuan 1 Han, Sang Pil 1 Henfridsson, Ola 1 Heng, Cheng Suang 1 Hong, Yili 1 Hukal, Philipp 1 Kalles, Dimitris 1 Kiourt, Chairi 1 Koutsoudis, Anestis 1 Li, Ding 1 Lou, Xingqiu 1 Luo, Peng 1 Parker, Geoffrey 1 Rehman, Varisha 1 Romero, Jaime 1 Shaikh, Maha 1 Vaish, Anurika 1 Wang, KanLiang 1 Wu, Banggang 1
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Published in...
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Journal of internet commerce 2 Amfiteatru Economic 1 Amfiteatru economic : an economic and business research periodical 1 Electronic commerce research 1 Information systems research : ISR 1 International Journal of Computational Methods in Heritage Science (IJCMHS) 1 Journal of business research : JBR 1 Journal of vacation marketing : an international journal 1 Management Science 1
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Source
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ECONIS (ZBW) 8 EconStor 1 RePEc 1 Other ZBW resources 1
Showing 1 - 10 of 11
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Architecture to transform classic academic courses into adaptive learning flows with artificial intelligence
Bobocea, Andrei; Bologa, Răzvan; Bătăgan, Lorena; … - In: Amfiteatru economic : an economic and business research … 26 (2024) 65, pp. 363-380
The literature on adaptive learning suggests that it can provide significant improvements to the educational process and numerous studies have found a necessity for personalised learning, which is one of the strong suits of adaptive learning. Adaptive learning platforms require that content be...
Persistent link: https://www.econbiz.de/10014465003
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Gen Z and AI-generated fashion ads : a qualitative study to understanding female consumer perceptions and reactions
Lou, Xingqiu; Copeland, Lauren - In: Journal of internet commerce 24 (2025) 3, pp. 131-152
Persistent link: https://www.econbiz.de/10015509245
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Strategic content generation and monetization in financial social media
Li, Ding; Goh, Khim Yong; Heng, Cheng Suang - In: Information systems research : ISR 36 (2025) 1, pp. 61-83
Persistent link: https://www.econbiz.de/10015434850
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Architecture to transform classic academic courses into adaptive learning flows with artificial intelligence
Bobocea, Andrei; Bologa, Răzvan; Bătăgan, Lorena; … - In: Amfiteatru Economic 26 (2024) 65, pp. 363-380
The literature on adaptive learning suggests that it can provide significant improvements to the educational process and numerous studies have found a necessity for personalised learning, which is one of the strong suits of adaptive learning. Adaptive learning platforms require that content be...
Persistent link: https://www.econbiz.de/10014465490
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The effect of subscriptions on customer engagement
Wu, Banggang; Guo, Gengxuan; Luo, Peng - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
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Platform signaling for generating platform content
Hukal, Philipp; Henfridsson, Ola; Shaikh, Maha; Parker, … - 2020
Persistent link: https://www.econbiz.de/10012403944
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Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu; Hong, Yili; Wang, KanLiang; Fan, Weiguo - In: Electronic commerce research 18 (2018) 3, pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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Exploring customer engagement in tourism : construct proposal and antecedents
Romero, Jaime - In: Journal of vacation marketing : an international journal 24 (2018) 4, pp. 293-306
Persistent link: https://www.econbiz.de/10011951593
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Enhanced Virtual Reality Experience in Personalised Virtual Museums
Kalles, Dimitris; Kiourt, Chairi; Koutsoudis, Anestis - In: International Journal of Computational Methods in … 2 (2018) 1, pp. 23-39
This article focuses on important factors in the creation of enhanced personalised experiences in virtual environments for cultural heritage applications, especially those targeting virtual museums and exhibitions. Some of the most important factors relating to personalised virtual museums that...
Persistent link: https://www.econbiz.de/10012043735
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Content fusion in traditional and new media : a conceptual study
Rehman, Varisha; Vaish, Anurika - In: Journal of internet commerce 12 (2013) 1/4, pp. 225-245
Persistent link: https://www.econbiz.de/10010248467
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