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subject:"Content analysis"
(28,065 results)
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Advancing predictive content analysis : a natural language processing and machine learning approach to television script data
Palomba, Anthony
- In:
Journal of marketing analytics : JMA
13
(
2025
)
3
,
pp. 824-845
Persistent link: https://www.econbiz.de/10015508705
Saved in:
2
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
3
The effect of reputation shocks to rating agencies on corporate disclosures
Sethuraman, Mani
- In:
The accounting review : a publication of the American …
94
(
2019
)
1
,
pp. 299-326
Persistent link: https://www.econbiz.de/10012015073
Saved in:
4
Insights from hashtag #supplychain and Twitter Analytics : considering Twitter and Twitter data for supply chain practice and research
Chae, Bongsug
- In:
International journal of production economics
165
(
2015
),
pp. 247-259
Persistent link: https://www.econbiz.de/10011309038
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