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Leave or stay? : factors influencing consumers’ purchase intention during the transformation of a
content
anchor
to a live stream anchor
Cao, Cong
;
Chu, Chengxiang
;
Ding, Xinyi
;
Shi, Yangyan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1871-1897
Persistent link: https://www.econbiz.de/10015210709
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