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Beziehungsmarketing 1 Consumer behaviour 1 Content orientation 1 Content strategy 1 Fan engagement 1 Internet marketing 1 Konsumentenverhalten 1 Media type 1 Olympic games 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social media 1 Social web 1 Sport 1 Sport event 1 Sportmarketing 1 Sports marketing 1 Sportveranstaltung 1 Twitter 1 Uses and gratifications theory 1 Web 2.0 technologies 1 Web 2.0-Technologien 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Annamalai, Balamurugan 1 Chandrasekaran, Shabana 1 Shabbirhusain RV 1
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Sport, Business and Management : an international journal ; SBM 1
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ECONIS (ZBW) 1
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Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469
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