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Beziehungsmarketing 1 Bibliometrics 1 Bibliometrie 1 Consistency 1 Consumer behaviour 1 Content topic 1 Data Mining 1 Data mining 1 Internet 1 Internet shopping 1 Konsumentenverhalten 1 Negative customer reviews 1 Online retailing 1 Online sales 1 Online-Handel 1 Proportion 1 Relationship marketing 1 Text data mining 1 Viral marketing 1 Virales Marketing 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Li, Fangzhou 1 Li, Zhen 1 Xiao, Jing 1 Yang, Zhi 1
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The review of socionetwork strategies 1
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ECONIS (ZBW) 1
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Topic features in negative customer reviews : evidence based on text data mining
Li, Zhen; Li, Fangzhou; Xiao, Jing; Yang, Zhi - In: The review of socionetwork strategies 14 (2020) 1, pp. 19-40
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