Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of Business Economics and Management (JBEM) 19 (2018) 4, pp. 630-647
Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...
