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Linkages between advertising value perception,
context
awareness
value
, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
Vision : the journal of business perspective
28
(
2024
)
5
,
pp. 607-620
Persistent link: https://www.econbiz.de/10015156786
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