Hafner-Fink, Mitja; Uhan, Samo - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 839-852
When measuring (complex) attitudes within a social survey, researchers often use balanced lists of positive and negative items. The purpose of the present research is to investigate: (a) whether a specific order of measurement scale items can lead to the bipolar (single-dimensional) concept...