"Providing indispensable guidance to how to engage in and carry out ethnographic research, this book highlights the potential advantages and possible pitfalls of this type of qualitative studies. Hugo Letiche, Ivo De Loo and Jean-Luc Moriceau paint a full picture of this fascinating research...

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

"The field of employment and industrial relations explores a myriad of complex topics, themes and phenomena, and this book provides a guide for researching this fascinating area. Investigating micro-, meso-, macro- and cross-national forms of analysis, it is a crucial toolkit for researchers to...