Der Beitrag beschreibt die technischen Möglichkeiten und Grenzen des Einsatzes gesprochener Sprache im Marktforschungsinterview. Kern des Beitrags ist die Darstellung der empirischen Studie "Text vs. Speech vs. Video". Hier wird ein klassisches Interview mit Texteingabe der offenen Antworten...

Fotos sind aufgrund technischer und digitaler Entwicklungen ein wichtiger Bestandteil der privaten und öffentlichen Kommunikation geworden. Die qualitative Fotobefragung ermöglicht es, nicht nur subjektive und implizite Faktoren zu untersuchen, sondern sich auch die alltagsweltliche soziale...

Automatisierung ist eine Antwort auf den Zeit- und Kostendruck, der auf der Marktforschungsbranche lastet. Quantitative Forschungsvorhaben lassen sich verhältnismäßig gut automatisieren, da sie festen Regeln folgen und messbare Antworten liefern. Qualitative Vorhaben sind oftmals weniger...

The purpose of this article is to analyze the centrifugal tendencies in 17 Autonomous Communities of Spain by demonstrating that certain differences in the configurations of factors have lead to varying degrees of the loss of autonomy. The main conclusion is that for the configurations leading...

A comparative research work was undertaken on ‘Asia’s Third Sector: Governance for Accountability and Performance’ with the involvement of at least two dozen researchers in six participating countries. It resulted in a book (Comparative Third Sector Governance in Asia, Springer, 2008)...

Infrastructure projects are notoriously hard to manage so it is important that society learns from the successes and mistakes made over time. However, most evaluation methods run into a conundrum: either they cover a large number of projects but have little to say about their details, or they...

City personality means a set of human characteristics associated with the city brand. Several studies have adopted city personality measurement scale to assess their own country personality. However, in Thailand, few studies focus on the brand personality in its city context. The objective of...

This report focuses on set-analytic approaches that use algorithms and computer software for parts of their analysis, particularly Qualitative Comparative Analysis (QCA). We concentrate on transparency concerning the "analytic moment" that stretches from assigning membership scores of cases in...

Qualitative research has experienced an upsurge in business management fields of inquiry in the recent past. A methodology is selection, justification and sequential arranging of activities, procedures and tasks in a research project. Research methodology can no longer be confined to a set of...