A growing body of literature in organization studies draws on the assumption that communication constitutes organization, often abbreviated to CCO. In this paper, we introduce Luhmann’s theory of social systems as one explicit strain of CCO thinking. We particularly argue that Luhmann’s...

Political economy and economic sociology have developed in relative isolation from each other. While political economy focuses largely on macrophenomena, economic sociology focuses on the level of social interaction in the economy. The paper argues that economic sociology can provide a...

The answer to many strategic management research questions is often summarized as “It depends.” Faced with the marginal results of many main effect hypothesis tests of one variable on another variable, strategy researchers began developing contingency hypotheses that explored more nuanced...

In this paper, the authors discuss the importance of customer relationship management (CRM) systems in complex and simple selling settings and examine how CRM is implemented in both contexts. Specifically, they suggest that CRM strategies can be implemented from the top-down, originating from...

Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. This research aims to embed...