Soil tests provide information that can help farmers to reduce costs, increase yields and profits, and contribute to sustainable soil health, yet they are rarely used. In this study, we elicit small-scale farmers' willingness-to-pay (WTP) for rapid, low-cost soil tests using incentive-compatible...

While the global economy continues to grow, ecosystem services tend to stagnate or decline. Economic theory has shown how such shifts in relative scarcities can be reflected in project appraisal and accounting, but empirical evidence has been sparse to put theory into practice. To estimate...

The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can be identified either from the first name of the...