Schakols, Felix; Giger, Peter; Greifenstein, Marvin; … - In: Marketing Review St. Gallen : die neue … 42 (2025) 1, pp. 20-30
This study investigates the differences in e-mobility between urban and rural areas in Switzerland. A survey of 1,037 residents in Switzerland shows that rural areas favor e-mobility more, despite urban areas being more environmentally conscious. Rural residents prefer e-bikes and cars, while...