continuance commitment relationships differ significantly from each other both from an antecedent and an outcome perspective …. Continuance commitment consumers were unwilling to make sacrifices for the relationship, did not feel that their brand … understanding of affective and continuance commitment is possible. The marketing manager benefits by understanding that not all …

contrast, the mediating effects of affective and continuance commitment on the relationship between service assurance and … customer loyalty were positive but insignificant. Finally, affective commitment mediates the effect of continuance commitment … continuance commitment both independently and in tandem. Originality/value As far as could be established, this paper is the first …

) has a positive and significant impact on the intrapreneurial behaviour while continuance commitment (CC) is negatively …

organizational tenure and job performance from continuance commitment. The data show moderation effects of motivational job …

continuance commitment. Findings of a questionnaire survey reveal positive correlations of attachment anxiety with affective …, normative and continuance commitment. Attachment avoidance in contrast was found to contribute only to the prediction of … affective commitment. Reconsidered, our results imply low affective, normative and continuance commitment for secure employees …